Interviews are a golden opportunity for the client to get some one-on-one time with journalists at a leading publications and discuss trends or give opinions on issues that they feel strongly about. These are then published in the form of an article, giving the client unparalleled visibility and recognition.
Securing an interview opportunity hinges on the pitch; journalists will only be interested in interviewing the client if they feel the issue at hand is compelling for them and their publication’s audience.
At Procre8, we stay updated on industry trends and developments as well as keep abreast of our clients activities. As soon as we identify a trigger (be it the visit of the client’s CEO or the emergence of a disruptive technology) that we believe will pique the interest of a journalist, we network with them to ensure that the engagement results in positive representation in the press, trade journals or television media.