Unlike some of the other PR tools that promote your company or product and/or service, the purpose of a bylined article is to educate; for example you could give your opinion or information on an industry relevant issue or discuss industry trends. Individuals who read the article, will immediately see you as a trusted advisor, adding to your credibility and raising your profile (and that of your organization).

At Procre8, we consider bylined articles as arguably the most effective PR tool for positioning our clients as industry experts. From analyzing industry trends to identify hot topics, to crafting the article (with information provided by the client) to pitching the article to the editor at the target publication, you can trust us to get customers to trust you!